NOT AW'25
Client
HUEMN
Services
Styling
Year
2025
Credits
Creative director: @pranavkirti
Director’s assistant: @keshvkpr
Artist: @upalina_gupta Model: @priyalgandhi27
Styling: @keshvkpr
Photographer: @byanjalizi
Hair and Makeup: @glamnationbyrashi
Jewellery: @studiometallurgy
Bags: @akinna.studios
Team: @tanishka_2064, @mohika_dhawan_, @ananthkumar__
Infos
Not AW'25, also referred to as Un-seasonal, Just Huemn, sought to defy expectations. Huemn is renowned for consistently disrupting the genre, and this time was no exception. The goal of the styling for campaign and lookbook shots was to combine high-end apparel with streetwear silhouettes, bringing them together to the point where they break through the walls it was put in.
