Vault Campaign
Client
HUEMN
Services
Creative Direction
Styling
Year
2025
Credits
Photography: @byanjalizi
Talent: @anaiina._
HMUA: @makeupandhairby_sonalii
Creative direction and styling: @keshvkpr
Infos
For the first in 14 years, HUEMN had opened its vault and the Vault campaign was created. Its goal was to evoke feelings of exclusivity and nostalgia in the long-time followers of Huemn as well as to bring a new group customers. The goal of the hair, makeup, and styling is to evoke the past and a sense of connection to the brand and its legacy.
